Atlantyca has signed an agreement with leading Italian fashion producer and mass market manufacturer, Sabor, to produce a selection of Geronimo Stilton Kingdom of Fantasy branded girl and boy pajamas exclusively for Europe’s leading retail chain store Carrefour, throughout Italy. The Carrefour Group is the first distributor in Europe and second in the world and operates in Italy with 1,104 outlets. Sabor have designed and created the pajamas based on the “Geronimo Stilton Kingdom of Fantasy” books. The children’s sleepwear will come in a very special ‘gift box’ featuring a book holder that attaches to the bed. The wonderful styles will feature the popular characters from the book series, including Geronimo Stilton The Kingdom of fantasy flaunting the fun adventures for children’s bedtime dreams. The pajamas will be available in the Carrefour stores commencing this November. “This deal marks the first major retail apparel deal for our company and our popular Geronimo Stilton classic brand, said Marco Piccinini, Atlantyca Entertainment’s Licensing Manager. “Carrefour is one of the biggest retailers in Europe and has committed to supporting this endeavor with a dedicated marketing campaign that will include a Christmas Sweepstakes mailing distributed to millions of Italian families for the holidays, as well as an extensive promotion for their on-line sales which will feature additional Geronimo Stilton graphics designed by Atlantyca.” "Kingdom of Fantasy" books are known for capturing the children's imagination. While there are several different series within the Geronimo Stilton franchise, the " Kingdom of Fantasy" focuses on Geronimo's adventures in a magical land filled with fairies, dragons, and other creatures.
