Atlantyca has secured a deal with leading Italian toy manufacturer, producer and distributor ODS Toys to produce a line of new Classic Geronimo Stilton stationery and paper good products just in time for Christmas 2016.
ODS will design and produce beautifully designed and tailor made Geronimo Stilton Stationery Kit boxes containing Geronimo Stilton branded items including: felt pens, stencils, wooden stamps and coloring sheets which will be available in mass market, independent stationery stores, bookstores, multi-media stores and the local popular (highway) supermarkets stops by December 2016.
“This newest deal reflects Atlantyca’s commitment to our Geronimo Stilton licensing program, increasing brand awareness in the stationery and paper goods line,” note Marco Piccinini, Licensing Manager, Atlantyca. “We already have the back to school 2017 program in place and we plan to add additional deals like coloring instruments, gift and stationery all of which support a collaborative work ethic, a synergy, between licensees and ourselves to create activities and events for bookstores and retail outlets supporting the on-going success of the Geronimo Stilton book series.”
