Atlantyca, has renewed its partnership with QMI, Italy’s leading entertainment marketing and communications company, signing a new licensing agreement that brings two of its proprietary brands, Geronimo Stilton and Tea Sisters, back into the financial world as featured characters on a new series of prepaid cards offered by the Poste Italiane. Commencing this month, Under their newest agreement with QMI, a selection of colourful character art designs from Atlantyca’s classic Geronimo Stilton and spin off brand Tea Sisters become available as part of a collection of images (joining popular comic, cartoon, video game and movie characters) available for consumers to select to customize their Mypostepay, a prepaid card, issued by Poste Italiane. QMI brokered the deal with Atlantyca on behalf of Bancoposta - Poste Italiane., the foremost banking service in Italy. “We are excited to have QMI return as our licensing partner and thrilled that the brands achievement has resulted in this successful long-term relationship,” noted Atlantyca’s Licensing, Manager, Marco Piccinini. “Geronimo Stilton is an evergreen, classic, stable brand. Its proven success with QMI reflects the brands reliability which proudly results in renewed relationships which Atlantyca continuously seeks to maintain. We are thrilled that fans will have Geronimo Stilton on their prepaid cards and know they will have as much fun with Tea Sisters.”
