Atlantyca Entertainment’s Geronimo Stilton has been on a long multi-media journey in China and it has achieved a very relevant and quite exclusive result for a foreign animated series: finally it is on China’s CCTV, China Central Television, the predominant state television broadcaster in the People's Republic of China.
The first episodes of season one began broadcasting last month in China and quickly have risen to the top as the leading children’s animated series.
Success of the series has been outstanding, making it a ratings hit for the region (based on CSM reports, CSM is China’s leading TV ratings data provider, dedicated to TV & radio audience measurement research.) The series has grown consistently with young viewers (ages 4-14) most recently securing and maintaining a lead position for its time-period since the series’ initial premiere earlier last month.
The deal was brokered by China’s Pump Push Creative, Atlantyca Entertainment’s distribution partner exclusively for China since 2017, when it acquired (and was formally announced) the broadcast distribution, licensing and merchandising rights for the “Geronimo Stilton” animated series.
The launch of series on CCTV is supported by a dedicated social media promotional campaign, offering young fans a chance to participate interactively by responding to questions about individual episodes giving them a chance at getting brandedGeronimo Stiltonpromotional items (books, magnets, etc.).
Pump Push is heading to the largest China Licensing Expo (CLE) taking place from October 16-18, Shanghai.
The company is attending to promote Geronimo Stilton and will celebrate "Geronimo’s Happy Holiday," a dedicated theme created to encourage clients to want to learn and hear more about the globally famous Italian brand. Pump Push is exhibiting at booth E2A49
Earlier this year, Atlantyca and many of their Chinese partners celebrated the milestone accomplished by the outstanding book sales for the Geronimo Stiltonbook series in the country alone. The extraordinary achievement honored the 10+ million copies of the books being sold in China by publishing partner, 21st Century Publishing House of China. In addition, at the time, the series’ initial broadcast partner was Tencent Video, the leading Chinese online video entertainment platform owned by China powerhouse and conglomerate Tencent.
