Atlantyca, in partnership with Edizioni Piemme Mondadori Group, publisher of the Geronimo Stilton books for the Italian languages worldwide, has secured an exclusive deal with one of Italy’s premiere publishing houses, Panini SpA, to create and produce a line of “Geronimo Stilton” branded products, the first of which will be a Geronimo Stilton comic book Magazine and new sticker album, both based on the globally popular “Geronimo Stilton”brand and properties to it involved.
The new extensive partnership will start with the February 22nd 2017 launch of the Geronimo Stilton bi-monthly magazine newly created sticker albums; additional products planned will include card collections with many of the other Panini produced goods for the other Geronimo Stilton brands including Geronimo Stilton: Kingdom of Fantasy, Geronimo Stilton Funny Tales,Tea Sisters and Geronimo Stilton the animated series.
“This is a substantially significant partnership for us as we will benefit of the release of the new season (season 3) of the “Geronimo Stilton” animated series, which premiered in November,” said Marco Piccinini, Licensing Manager, Atlantyca Entertainment. “The first issue of the new magazine will be published in February along with the sticker album, exemplifying Panini’s trust in the Geronimo Stilton brand. The magazine will be a new and easily accessible outlet where children can have quick access to Geronimo Stilton’s wonderful world, an entirely new place to find all of the excitement and fun.”
The magazine will be comprised of fun games, challenging puzzles, personal fan letters, and details along with updated news of forthcoming worldly Geronimo Stilton related events. Most importantly, and certain to be highly anticipated by all of the Geronimo Stilton young fans, every issue will have a variety of specialized toy gifts.
The Sticker Album will be a pocket size edition, with many special stickers with amazing effects included in the collection. The young fans of Geronimo Stilton will find in the album everything concerning their favorite character, and they will indeed collect ALL the world of. A two-tier licensing opportunity, featuring toy and publishing elements all in one. “The world of Geronimo Stilton is perfect for magazines and periodical publications, able to entertain and amuse kids of all ages on a regular basis, and this is that Panini aims to create: an expansion of the universe that will add yet another layer of fun and engagement for readers.” said Marco Lupoi, Publishing and Licensing Director of the Panini Group.
Edizioni Piemme will be responsible for the comics and all the publishing contents while Atlantyca will manage the gift and physical goods, working with key licensing partners to coordinate the unique gift options.
