Atlantyca Entertainmentannounces that it has secured a new licensing deal with one of today’s industry leaders in branded apparel,Bioworld, for the Geronimo Stilton Animated and Geronimo Stilton Classic brands. The deal was brokered by Atlantyca’s India-based agent, Brand Monk, and is for India only. Bioworld Merchandising, Inc. is known as the industry leader in delivering officially-licennsed products for top entertainment brands to all levels of retail distribution. The company will produce a line of branded Geronimo Stilton boys and girls (4-12) apparel including: t-shirts, tank tops, polo shirts, two-piece sets, sweat-shirts, jackets, shorts, jumpers, pajamas, dresses, skirts, pants, jeans and leggings. Set for September 2018, the merchandise will be available online and offline at all tier levels, including department stores, specialty, mid-tier and mass retail outlets. “Bioworld is a best-in-class company and one of the most respected in our industry” noted Marco PIccinini, Atlantyca’s licensing manager. “They specialize in creating sensational, eye-catching top-notch designs especially geared to appeal to young adults. Our many young Geronimo Stilton fans in India are certain to be as excited about the apparel as much as we are.” “Geronimo Stilton’s engagement and connect with SuperFans & Fans is very strong in India especially in the age of 6 to 12 Boys and Girls. We are very excited to kick off the apparels with Bioworld which has robust offline, online distribution and understanding of Character Licensing space”. Rohit Sobti Brand Monk Licensing. “We are pleased to partner with Geronimo brand through Brand Monk in India. The collection is colourful, creative and fun, it is made for Geronimo’s intellectual readers in India. We are sure kids will love the range as much as they love its books.” Mahesh Chaudhary, Country Head, Bioworld Merchandising India
