Book series by Elena Peduzzi
Illustrations by Federica Salfo
Books target: 8+
- The family is a key element in all the adventures: Lily loves to work with her mother and is always willing to help her and her aunt.
- Fashion is always a top licensing trend.
- Strong licensing potential: dolls, crafting toys, make up accessorizes and many more!
- Big marketing campaign was done in Italy in a mall stores chain.
- Versatile brand that can be exploited in different medias.
- Almost 15.000 copies sold in the first 3 months.
- Translation rights sold in Hungarian, Catalan, Spanish, Polish, Korean, Turkish.
