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Selling Points

Book series by Elena Peduzzi

Illustrations by Federica Salfo

Books target: 8+

 

- The family is a key element in all the adventures: Lily loves to work with her mother and is always willing to help her and her aunt.

- Fashion is always a top licensing trend.

- Strong licensing potential: dolls, crafting toys, make up accessorizes and many more!

- Big marketing campaign was done in Italy in a mall stores chain.

- Versatile brand that can be exploited in different medias.

- Almost 15.000 copies sold in the first 3 months.

- Translation rights sold in Hungarian, Catalan, Spanish, Polish, Korean, Turkish.

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